Corporate giving programs are nothing new, but increasingly organizations have realized the long-term impact these can have not only on the community but on employee engagement and morale as well. According to BusinessNewsDaily.com, “Deloitte’s Global 2022 Gen Z and Millennial Survey found that today’s Gen Z and millennial employees…are drawn to businesses that allow them to be of service to the community. In return, employees will feel a heightened level of commitment to their company and team, offering substantial growth and development opportunities for both.”

As part of Anywhere Real Estate, Anywhere Integrated Services and our family of brands, have long-standing commitments to giving back – through programs like Anywhere Gives, our charitable foundation; flexible schedules for our employees (including a floating day off full-time employees can use specifically for volunteering); and meaningful contributions from our individual employees and family of brands to causes near and dear to their hearts. If you’re looking for ways to engage and give back – here are some great examples from our local teams.

Burnet Title Comes Together to Support “Trees for Toys”

The story of "Trees for Toys" is a heartwarming example of how businesses can make a significant impact on their communities during the holiday season. Since 2002, Burnet Title has partnered with its real estate affiliate, to spread joy and generosity in Minnesota and Western Wisconsin through their charitable initiative. Through the amazing teamwork and dedication of the volunteers, it has collected over 185,000 toys and $100,000 in donations.

What's even more remarkable is the collective effort that goes into making "Trees for Toys" a success. Volunteers load trees, bake treats, and paint faces at 18 local offices throughout the area. Their commitment to making the season brighter for children in their communities is truly commendable.

US Title’s Longstanding Fundraising Efforts

US Title, based in St. Louis, has been working with its real estate affiliate and Ronald McDonald House Charities for 38 years and counting. Annual events include a Golf Tournament and Auction, with proceeds going to the organization. The partnership allows the Ronald McDonald House to provide meals, support, and much-needed housing to families, so they stay close to their hospitalized child at little to no cost.

Sunbelt Title Takes the Lead in Philanthropy

Sunbelt Title has an extensive footprint from the Florida Panhandle, down to the tip of the Western peninsula and has longstanding relationships with local charities throughout those areas. Each year, Sunbelt partners with Toys for Tots, and during the holiday season all 45 locations make toy donations. Team players and leadership have also participated in other initiatives, for example charity fishing competitions for Fish for a Cure and regional disaster relief efforts.

Social Responsibility in Real Estate: Giving Back Matters

These are just a few examples of ongoing charitable initiatives our teams are proud to support. The continued efforts year after year foster a philanthropic spirit that benefits these amazing charitable organizations, but also our teams, who are so proud to contribute and make a difference. Here are some additional benefits:

1. Enhancing Brand Reputation & Strengthening Community Ties

When businesses engage in charitable activities, they foster a stronger connection with their local communities. A 2020 global study called The Zeno Strength of Purpose revealed that when consumers think a brand has a strong sense of purpose, they are: 4.0 times more likely to purchase from the company, 6.0 times more likely to protect the company in the event of a misstep or public criticism, 4.5 times more likely to champion the company and recommend it to friends and family and 4.1 times more likely to trust the company.

2. Attracting New Buyers

When you actively engage in charitable work, you build a reputation for ethical and socially responsible practices, which can attract socially conscious consumers. Today's consumers, especially the younger generations, are increasingly concerned about the impact of their purchases, not just on themselves but on the world at large. For example, according to Forbes, 92% of Gen-Z and 90% Millennial respondents said they would act in support of a purposeful brand; compared to 81% of Gen-X consumers, 77% of Baby Boomers and 73% of respondents ages 74 and up. 

3. Boosting Employee Morale and Engagement

Charitable activities can have a profound impact on your employees. According to a study from McKinsey & Company, “Purpose can be an important contributor to employee experience, which in turn is linked to higher levels of employee engagement, stronger organizational commitment, and increased feelings of well-being.” And according to Gallup, higher employee engagement at your organization on average can equate to “a 81% difference in absenteeism; 14% difference in productivity; 18% impact on turnover; 10% difference in customer ratings; and, an 18% difference in sales.” Additionally, giving employees the opportunity to participate in volunteer activities can help build a strong, cohesive team and improve workplace culture.

A consistent and sustained commitment to corporate giving not only brings joy and support to those in need but also contributes to a philanthropic spirit that resonates within your organization. As businesses increasingly recognize the value of giving back, they not only shape a better future for their communities but also help contribute to a healthy and attractive workplace culture.

About Chalese Leven

Chalese Leven works in Digital Marketing at Anywhere Integrated Services, and has a rich background in writing and editing content across diverse sectors, including print media, non-profit organizations, and corporate communications. With a keen eye for detail and a passion for storytelling, Chalese has consistently delivered high-quality content that resonates with target audiences. 

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This material is meant for general illustration and/or informational purposes only. Although the information has been gathered from sources believed to be reliable, no representation is made as to its accuracy. This material is not intended to be construed as legal, tax or investment advice. You are encouraged to consult your legal, tax or investment professional for specific advice.